Photographed by Anna Koblish, the “Summer Daze with Ashtin Earle” campaign features Earle literally and figuratively “burning” on the beach; enjoying bud from Flower and the latest summer offering from Edie Parker, highlighting the new Boobs on Drugs collection. The campaign takes inspiration from summers in Earle’s home state of New Jersey, one of the states Flower by Edie Parker is presently sold.
“I never could have expected that my first fashion campaign would have been this much fun to shoot,” says Earle. “I’ve been such a fan of Edie Parker and Brett; I love how the brand infuses lifestyle and fashion together so seamlessly and authentically. It was such an honor to partner with them on this project and create something that feels so true to the brand and my personal style.”
First introduced in 2021 and sparked by the iconic anti-drugs PSA, Boobs on Drugs was Edie Parker Founder Brett Heyman's way to further celebrate women enjoying cannabis and taking ownership in the space. Above all, the campaign blends style and humor, the pillar of the Edie Parker brand.
"We are so excited to be working with Ashtin on her first fashion campaign! She is the perfect Edie garden girl - fun, authentic, great style, down for a good time," says Heyman.
The campaign features a range of products including the Boobs on Drugs hat and sweatshirt with Flower by Edie Parker accessories including a swim lighter covers and lighter, a green flower battery wand, a glass tabletop lighter in berry and the viral burn bag in chestnut. The featured product assortment ranges from $8 to $295
